Music

Peering- Spotify allows you to download music quickly but in most cases you have to to pay for it to put it onto your Itunes account. Also another way is that on Youtube you can listen to songs on the internet and the bands or the people who put the videos onto the website get money for advertising. But, there are some negative sides to peering is that anything on the internet can be downloaded illegally which doesn't cost anything and also you can download the official music videos via a Youtube converter.

Free Creativity- Cover songs can benefit bands because they get royalties every time one of their songs get bought. An example of this is X-factor when the winner sings their final song and the band get advertisement for their song and it'll encourage more people to buy it. But there's also bad parts to this because people can create cover songs of other songs without permission so the band don't get any money from it.

Democratised- Itunes is an example of this because all over the world people can download music, but pay for it, and they can also listen 30 seconds clips of bands song to see if you like the song enough to buy it.

Thinking Globally- Bands can sell their albums worldwide and make profits from all around the world. At first bands could only really sell albums in their own country but now an American band can sell their album in Australia. Also Youtube helps them sell there work wold wide by because people can listen to their songs on Youtube and then either order the album online or go out and buy it.

Perfect Storm- For a perfect storm to happen a company they need the technology (web 2.0 technology, your creating the content), demographics and economics. Spotify uses all of these aspects to become a big music seller. They can go globally and make money worldwide. People can add their own music to the website and people can download them then use them for themselves.