The dailies have lost over 2 and a quarter million readers in the past ten years. However, the Mirror have lost over 750,00 readers and the Sun have lost over 400,00 readers. But, the Sunday newspapers have lost half a million readers.
Advertising has had a major effect on newspaper because the advertising cost for newspaper has decreased by 20% because no one is buying papers. 75% of revenue come from advertising for local newspaper. Rupert Murdoch revolutionized newspaper productions by moving the offices to new high-tech computing offices so that the news can be put on the internet. The only newspaper not to have lost readers over last years were The Sun. Newspaper have changed their tactics and they have increased their cover prices and handed out free-bes to counter act the loss of readers. Mcfly brought together the music industry and the news by giving out their album as a free be to the daily mail, this brought sales up by 300,000 readers. The impact that the web has on the readers is that they can read what the want to read so the power is in their hands.
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